Key Objectives for Destination Worcestershire
1. To promote and publicise the case for tourism in
Worcestershire and the benefit the industry brings to the area.
2. To encourage membership, participation in the Partnership
Board, its sub-groups and activities.
3. To review the leisure and business marketplace, develop
strategy, branding and themes for year-round visitors.
4. To provide better use of limited resources by co-ordinating
and avoiding duplication of individual, travel trade and business
visitor marketing, information and booking facilities.
5. To work with partners on policy and promotional issues e.g.
VisitBritain, the Regional Development Agency (Advantage West
Midlands), the Regional Centre for Tourism
Business Support,
VisitWorcester, Local Councils and Destination Partnerships.
6. To promote quality, best practice, business support and
workforce training in order to enhance the status of the industry
as a whole, and Worcestershire in particular.
7. To disseminate industry information, data and commission
research.
8. To promote the exchange of ideas, accessibility, sustainable
development and optimise funding opportunities.
9. To agree a rolling three year Business Plan and budget;
evaluate and if appropriate establish a Company Limited by
Guarantee.
