MARKETING OPPORTUNITIES AND MEMBERS SERVICES 2009-10
Listing on www.visitworcestershire.org
Included in Standard and Premium membership
Members resources pages on www.visitworcestershire.org/members
Access to these resources included in Standard and Premium
membership
Uploading of accommodation / attractions
data
to Visit Britain national website — Included in
Standard and Premium membership
Updating of business details—Edit your business
details, change prices, add new facilities at anytime— FREE to
members
Banner advertising on
www.visitworcestershire.org — members rates from £46 per month
Featured News story on www.visitworcestershire.org
FREE to Premium Members—simply submit your press releases to
vcarman@worcestershire.gov.uk
Journalist familiarisation visits (subject to
availability)
Destination Worcestershire hosts a number of journalists visits
during the year resulting in articles in a range of
publications.
Featured Special Offer
Everyone loves a
value for money deal—get your business higher exposure on
www.visitworcestershire.org by offering visitors something special—
Premium members will be offered such opportunities first.
Online links and resources
Take advantage
of Destination Worcestershire's investment in online resources such
as Visitor Review, included in Premium Membership
Online booking system
Provide potential
customers with availability and live room booking from your listing
on www.visitworcestershire.org at a fraction of the cost of other
commercial systems. Contact Gary at Rezbase www.rezbase.com 0845 308 8328
Credit card processing
Processing of
credit and debit card payments by Lloyds TSB Cardnet at specially
negotiated Destination Worcestershire members rates including free
joining fee, choice of terminals and low cost transactions. See the
members section of www.visitworcestershire.org
Laundry cards
Save money and encourage visitors to adopt a more sustainable
approach to tourism with the Worcestershire Laundry card and
Visitor Charter—FREE to members (Subject to availability)
Cotton Shopping bags
The sustainable
alternative to plastic carrier bags. Worcestershire branded
versions available from 50p each or why not have one side with your
own logo? (Minimum quantity 250, costs dependent on design)
Bedroom Browser
Have your attractions
leaflet displayed in local accommodation bedrooms. Members rates
from £250 contact: pam@information-network.co.uk
Racking of leaflets at exhibitions
Up to
50 copies of members leaflet racked on DW stand at selected
exhibitions—From FREE to Premium members (Subject to
availability)
Stand space at exhibitions such as :
BBC
Good Food Show, Nov 2009
Boat Caravan and Outdoor show NEC, Feb 2010
BBC Gardners World & Countryfile Live Jun 2010
Members rate from £250 (Subject to availability)
Featured Competition
Get your business
featured as a competition prize in various publications online and
in print, raise awareness and potentially generate media interest
From FREE to Premium members
Short Breaks Campaigns
Feature your
business in targeted marketing campaigns (Subject to sufficient
member participation, costs on application)
Christmas, Valentines Day, Diamond Jubilee of BBC Radio 4's "The
Archers", Summer Fun, Welcome to Worcestershire
Skills and training
Up date your knowledge
/ improve your skills with a variety of short courses and
workshops—From FREE to Members (Subject to availability)
Industry research and statistics
Compare
your business with others, get trends and performance data from
local, regional and national resources, gather data to support that
planning application. You've got to take part to benefit from the
results— How's business survey, Occupancy survey, Visitor economy
survey
Quality Accreditation
If you are an
accommodation provider you need to be graded by "Quality in
Tourism" or the AA in order to gain access to all the Destination
Worcestershire membership benefits. Attractions who are
graded through the VAQAS scheme will also benefit from a higher
level of promotion. Basic Members seeking accreditation for the
first time can often benefit from discounts on the initial
costs.
Email: tourism@worcestershire.gov.uk
or see the members section of www.visitworcestershire.org/members
