Key Objectives for Destination Worcestershire
1. To promote and publicise the case for tourism in Worcestershire and the benefit
the industry brings to the area.
2. To encourage membership, participation in the Partnership Board, its sub-groups
and activities.
3. To review the leisure and business marketplace, develop strategy, branding and
themes for year-round visitors.
4. To provide better use of limited resources by co-ordinating and avoiding duplication
of individual, travel trade and business visitor marketing, information and booking facilities.
5. To work with partners on policy and promotional issues e.g. VisitBritain,
the
Regional Development Agency (Advantage West Midlands), the Regional Centre for Tourism Business
Support,
VisitWorcester, Local Councils and Destination Partnerships.
6. To promote
quality, best practice, business support and workforce training in
order to enhance the status of the industry as a whole, and Worcestershire in partcular.
7. To disseminate industry information, data and commision research.
8. To promote the exchange of ideas, accessibility, sustainable development and
optimise funding opportunities.
9. To agree a rolling three year Business Plan and budget; evaulate and if appropriate
establish a Company Limited by Guarantee.
