Morgan Experience

The Morgan Motor Company welcomes over 30,000 visitors from around the world, to tour the factory each year. Each one of those visitors gets within metres of the vehicles being crafted, as they walk the production line. The experience of a Morgan factory tour is unparalleled within the automotive industry, with visitors being able to immerse themselves in the production process.

The Morgan Experience Centre is situated on the same site as the factory and is where your Morgan experience will begin. It is also home to a range of other visitor attractions including sports car hire, experience drives, the Morgan Café, the official Morgan shop and The Archive Room. There is no booking necessary for visiting the Experience Centre however there is a £5 per person charge for entry into The Archive Room, when not booked onto a factory tour.

Guided tours of the Morgan factory are limited to just 18 visitors per tour with an experienced and knowledgeable tour guide to introduce you to the Morgan brand, explaining the story and heritage of the company, before guiding you through each of the factory workshops. All visitors are issued with a headset to ensure that they can hear the tour guide clearly in each workshop.

Tours are available Monday to Saturday, morning and afternoon from Monday to Thursday and mornings only on Fridays and Saturdays. We are closed on Sundays. Children under 5 years of age are not permitted. Educational and group visits are welcome but we would ask you to contact us for pricing and to book directly. The factory tour and Experience Centre is accessible for all, with alternative access points mapped out for wheelchair users. Please allow approximately 2 hours for the tour and note that visitors may be standing for the duration.

Adult: £29.50 per person

Child: £14.75 per person (aged 5-11 years inclusive)

You can pre-book your visit on the Morgan Motor Company website or alternatively contact our reservations team on 01684 573104 / contact@morgan-motor.co.uk