Morgan Experience

The Morgan Motor Company welcomes more than 30,000 visitors from around the world each year to tour the factory in Malvern. During the tour, visitors walk through the production workshops and get within metres of the craftsmen hand-building Morgan sports cars, offering a rare ‘behind the scenes’ look at the manufacturing process.

Your visit begins at the Morgan Experience Centre, opened in 2020 and located by the factory. The centre is also home to Morgan car hire and driving experiences, the Morgan Café, the official Morgan shop, and the interactive museum, The Archive Room.

Guided factory tours take place Monday to Saturday and are led by knowledgeable guides who share stories, insights and fascinating facts about Morgan’s heritage and craftsmanship. Visitors are provided with headsets to ensure the guide can be clearly heard throughout the workshops. Please allow around two hours for the experience and note that visitors may be standing for much of the tour.

The factory is not in production on Saturdays and after 13:30 on Fridays, so you may not see vehicles being assembled at these times. Children under 5 are not permitted. Educational and group visits are welcome, and both the factory tour and Experience Centre are accessible for wheelchair users.

Tickets:
Adult £32.50
Child (5–15) £16.50

Pre-book via the Morgan Motor Company website or contact the Experience team on 01684 573104 or experience@morgan-motor.co.uk