Strategy and Research for the Worcestershire Tourism Industry
Visit Worcestershire is registered as an official Destination Marketing Organisation with VisitEngland and therefore produces a Destination Management Plan for the county. This is presently being reviewed and a new one will be avavilable from April 2016.
Research locally, regionally and nationally is important to understanding and improving the visitor experience in our county and to see trends happening in the industry as a whole.
Visitor trends can vary between different areas of the county from by the sea to the countryside but there often are general trends across the industry.